Sonos Unveils Two Speakers To Attract New Users To The Platform

PUBLISHED Tuesday, March 10, 2026 · mark sparrow, senior contributor

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⬤ Sonos introduces the Play and Era 100 SL speakers to expand its ecosystem and attract new users.
⬤ The new speakers are designed to provide a seamless listening experience and integrate with existing Sonos products.
⬤ The move aims to strengthen Sonos' market position and compete with other smart speakers on the market.