‘Dead Lover’ Smelled an Opportunity to Get Audiences Into Theaters with ‘Stink-O-Vision’

AI BRIEFING

• ⬤ Director Grace Glowicki discusses her film's innovative use of scratch-and-sniff cards as a marketing tool to enhance the theatrical experience.
• ⬤ Glowicki reveals that the technology allows for a more immersive experience, blurring the line between the screen and the audience's senses.
• ⬤ The 'Stink-O-Vision' effect has become a buzzworthy aspect of the film's appeal, drawing in audiences and generating buzz around the movie.