Apple’s new CEO is just the right amount of Steve Jobs
PUBLISHED Monday, April 27, 2026 · david price
AI BRIEFING
- ⬤ John Ternus takes over as Apple CEO with a focus on product perfection, a return to Steve Jobs' philosophy, and a potential shift away from the company's current focus on efficiency and profit over product quality.
- ⬤ Ternus' experience and approach are reminiscent of Steve Jobs, who instilled an obsession with detail and craftsmanship in his team.
- ⬤ Ternus' appointment marks a departure from Tim Cook's management style, which prioritized efficiency and cost-cutting over product innovation and perfection.
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