Bizum, an "exceptional" success story in the banking sector that turns ten years old

Source Summary

In the Anglo-Saxon language it is common for the names of major commercial brands to become verbs and become part of popular slang, even being accepted as dictionary definitions. Googling or tweeting are just two examples of a practice much less common in Romance languages. But a few years ago, a concept has been fully integrated into the daily lives of most Catalans. Doing a Bizum is an expression that already sounds familiar and refers to a project that academics and financial sector sources consider an "exceptional" success story in the Spanish banking sector.