An insider's guide to South Korean culture through the neon-lit streets of its capital, Seoul

AI BRIEFING

• ⬤ Seoul's vibrant streets and alleys are a kaleidoscope of colors and sounds, with everything from street food to K-pop influencing the city's unique culture.
• ⬤ The city's blend of traditional and modern elements, from temples to skyscrapers, reflects the complex and evolving identity of the Korean people.
• ⬤ From bustling markets to trendy boutiques, Seoul is a city that seamlessly blends tradition and innovation, offering a fascinating glimpse into the heart of K-culture.