Irresponsible ads for Brazilian butt lifts remain widespread, watchdog warns

PUBLISHED Thursday, March 12, 2026 · josie clarke, press association consumer affairs correspondent

AI BRIEFING

⬤ Watchdog warns of irresponsible ads for Brazilian butt lifts, 11.5% of ads failed to follow rules
⬤ Most ads for non-surgical liquid BBLs were found to be misleading and lacking regulation
⬤ Regulatory bodies call for stricter enforcement to protect consumers