Built for uncertainty: Why Middle Eastern brands remain resilient despite market headwinds

AI BRIEFING

• ⬤ Middle Eastern brands show resilience despite market headwinds due to scale, sector positioning, and strategic agility.
• ⬤ Geopolitical tensions, oil price fluctuations, and supply chain disruptions pose challenges to the region's brands.
• ⬤ The Middle East's most valuable brands remain strong due to a combination of factors, including their size and market presence.